Investing Tips & Marketing Strategies to Drive Growth

Your December 2018 Quick Reads
December 2018
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CEO ROUND-TABLE
Top 3 investing tips for first-time business owners
By: Zach Lezberg, CEO, Small Business Expo

We’re now near the end of the fiscal year and companies are beginning to allocate funds and plan their budgets for 2019. This is no different for new business owners who are beginning to look at where to invest for their own businesses. With a new fiscal year comes a fresh year of opportunity for new business owners to bring their…Read More!
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TOP BUSINESS MUST (& QUICK) READS
How to Transform Loyal Customers into Brand Advocates
All B2Bs approach customer loyalty differently. For those just beginning to actualize a real loyalty strategy, it’s a challenge to figure out what loyalty should mean to them. Jason Williams, community director for B2B software…Read More!
Should B2B Marketers Focus on Driving Account Growth?
Every B2B company has to find a balance between customer acquisition and existing account growth. Many are finding tremendous opportunity for revenue in the latter and shifting their focus to the accounts with the most growth…Read More!
Customer Growth Marketing
Existing customers need less persuading to try your products and more reasons why they should continue the relationship with your company. Savvy B2B marketers are shifting their focus to thinking about the long-term relationship they are…Read More!
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