Email Marketing Should Still Be The Shiny
Tool In Your Marketing Toolbox
By: Zach Lezberg, CEO, Small Business Expo
Facebook, Twitter, Instagram, Snapchat, WhatsApp, LinkedIn – with the rise of social media and messaging apps, there are a plethora of channels for small businesses to reach, build and maintain relationships with their clients or customers. With audiences predominantly on social media, is email still a relevant marketing tool to…Read More!
TOP BUSINESS MUST (& QUICK) READS
Email Marketing StatPack 2018
This StatPack provides marketers with a visual overview of email marketing benchmark data from global email service providers. The following metrics will be included…Read More!
Brands Need to Send Fewer Emails, So Why Aren’t They?
Marketers love email—it’s an overperforming channel with great return on investment (ROI) that’s often inexpensive to execute. For years, marketers have become accustomed to sending one message to their…Read More!
Quality Over Quantity:
Why Targeted Emails Are Better Than Email Blasts
Email marketing is a tried-and-true digital channel that marketers across all sectors are using to reach and engage their audience.According to a survey from Radicati Group conducted earlier this year, roughly 281.1 billion…Read More!
LATEST SMALL BUSINESS EXPO NEWS
Our CEO, Zach Lezberg Featured in SmallBiz Daily:
Top 3 Hidden Challenges Entrepreneurs Face When Starting Their Own Business
For small business, the road to success is not easy. There are major hurdles the small business community must be conscious of from changing tax laws and rising tariffs, to the impact of machine learning and…Read More!
Our CEO, Zach Lezberg Shares His Advice:
25 Entrepreneurs Explain What They Love About Being An Entrepreneur
To me, as an entrepreneur, no one day is the same. Every day is a new day, with its own unique opportunities and challenges. Being an entrepreneur demands you to learn so many different aspects of businesses – from strategy…Read More!
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