Outsourcing vs. Hiring; Holiday Shopping Could Be More Social

Your October 2018 Quick Reads
October 2018
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CEO ROUND-TABLE
Outsourcing vs. Hiring
By: Zach Lezberg, CEO, Small Business Expo

So your business has taken off the ground. You’ve signed new deals, brought on new clients and seen demand for your products or services grow at an increasing rate. Now it’s time to bring in more help. But one of the toughest questions a small business owner has to ask is: when should I outsource work to contractors or consultants and when should I hire someone internally to carry out the necessary functions needed to maintain and grow my business? … Continue Reading!
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Email Isn’t Social Media, but It’s Still Pretty Popular
With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. However, this mode of messaging is still an inescapable part of everyday life. In fact, usage is increasing (at least among white-collar workers). According to…Read More!
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Discount Seekers Increasingly Rely on Mobile
Everyone knows shoppers love discounts, but how do they find them and which channels do they prefer? According to a RetailMeNot survey conducted by Forrester Consulting in June 2018, two-thirds of US digital shoppers look for discounts before they…Read More!
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Worn-Out Business Models
Omnichannel retailing means meeting shoppers’ expectations in their channel of choice, digital or physical. But more retailers are breaking out of their molds and experimenting with new models, including using stores as pickup-only locations, online retailers embracing…Read More!
Holiday Shopping Could Be More Social This Year
Based on consumer surveys, the holiday season is shaping up to be more mobile-driven and social media-influenced than in years past. According to PwC, the 2018 holiday shopping period is on track to be one of the strongest since 2005. More than eight in…Read More!
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In 2018, women are faced with a number of difficulties separate from the standard operating procedures of running a business. Here are the top five challenges women in business face today, and why we in the small business community should work to facilitate a level playing field for all…Read More!
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