By: Zach Lezberg, Small Business Expo CEO
We are in the golden age of data, where it is revolutionizing the way businesses interact with their customers. If a business is not using data in some way to better target their core customers down to individual preferences they face stiff competition that is segmenting audiences through data analytics. According to a survey of U.S. B2B professionals from Harvard Business Review Analytics Services, 60 percent of respondents are investing in data and data analytics to help achieve their go-to-market goals. The more you understand your audience, the better… Continue Reading!
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