|There is a solid argument to be made for the role of email marketing as a core tactic within the marketing mix. Deemed as some to be a tool of the past it still has the ability to connect with and reach consumers in ways most important to businesses. In fact, according toeMarketer, 73 percent of media, entertainment and telecom companies use email marketing to connect with consumers. This is followed by 68 percent of financial services companies and 62 percent of retail companies.
With changes to algorithms there is now an increased risk of consumers not seeing your social media posts and missing…Continue Reading!